Glossary

Plain definitions for the terms that come up when we scope, build and automate — one page each, no marketing.

glossary.json

A

AEOAnswer engine optimisation: structuring content so AI assistants can quote it accurately when they answer a question.↗AI agentA program that uses a language model to plan and carry out multi-step tasks with tools, rather than answering a single prompt.↗APIA defined interface that lets one piece of software request data or actions from another.↗

C

CMSA content management system: the place non-developers edit page content without touching the build.↗Code componentA React component written by hand and used inside a no-code canvas alongside native elements.↗Core Web VitalsGoogle's three field metrics for loading, interaction and visual stability on a real user's device.↗

D

Design systemThe documented set of tokens, components and rules a team reuses so screens stay consistent as they scale.↗

F

Framer CMSFramer's built-in collections feature, which drives repeating pages like blog posts or case studies from structured records.↗

H

Headless CMSA content store with no front end of its own, serving content to any site or app over an API.↗

L

llms.txtA plain-text file at a site's root that tells AI crawlers which pages matter and how to read them.↗

M

Marketing automationSoftware that runs repeatable marketing work — email sequences, lead scoring, campaign triggers — from rules set once rather than sent by hand.↗MVPThe smallest version of a product that still proves whether the core idea works with real users.↗

N

No-codeBuilding working software through a visual interface instead of writing the implementation by hand.↗

P

Prompt engineeringWriting and structuring model instructions so output is reliable enough to depend on in production.↗

R

RAGRetrieval-augmented generation: feeding a model your own retrieved documents so its answers stay grounded in them.↗

S

Schema markupStructured data added to a page so search and AI systems can read what it is rather than guess.↗Static siteA site served as prebuilt files, with no server work per request.↗

V

Vibe codingBuilding software by describing intent to an AI and steering its output, rather than authoring most of the code yourself.↗

W

WebhookAn automatic HTTP call one system sends another the moment an event happens.↗Workflow automationWiring a sequence of steps across tools so a process runs itself end to end, with people only handling the decisions that need judgement.↗

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