CMS
A CMS — content management system — is the place people who do not ship the site go to change a page: forms, drafts, roles, and a media library, without opening the build.
The product is not where the words live. The product is the form, the preview, and the permission that lets marketing publish on a Tuesday without waiting for engineering. WordPress, Contentful, Sanity, and Framer CMS are all that job with different trade-offs.
You still need one when people who should never see Git publish often — daily posts, a client handover, translations, a legal queue. You do not need one for a site four people update four times a year. Headless splits the store from the front end; a traditional CMS keeps them together.
The expensive mistake is installing a CMS for structured records it will flatten — comparison tables, glossaries, hiring guides — or skipping one when a non-developer owns the blog. AI can draft the file; it does not give a marketer a form.
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