Schema markup
Schema markup is structured data — usually JSON-LD — added to a page so search and AI systems can read what the page is, rather than inferring it from the prose.
You declare a type and fields: this is an Article, this is an FAQ, this is a Product with a price, this is an Organization. Google and others use it for rich results. Assistants use it the same way AEO wants: a claim with a type, not a blob of marketing.
It is cheap when the page already has the fields. A comparison table, a glossary term, a how-to, and a local business page all have a matching schema. It is wasted when you mark a page as a Product because someone heard it ranks, and the page is a blog post.
We generate it from the same records that render the page — not as a plugin that invents types. If the CMS has a price, the markup has a price. If it does not, we do not pretend.
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