AEO
AEO — answer engine optimisation — is the practice of structuring content so AI assistants can quote it accurately when someone asks a question it answers.
Search used to send people to a page; assistants increasingly answer in place and cite a source. AEO optimises for being that source: a claim stated plainly in one sentence, near the top, in the wording someone would actually ask about, with the supporting detail underneath.
In practice it is mostly structure, not tricks. Question-shaped headings, a short direct answer before the elaboration, tables for comparisons, FAQ sections, and schema markup so machines read the page as what it is. An llms.txt file helps crawlers find the pages you want quoted.
It does not replace SEO — the same clarity helps both — and it rewards accuracy over volume: assistants quote specifics, so vague pages simply do not get used.
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