Design system
A design system is the documented set of tokens, components, and rules a team reuses so screens stay consistent as they grow — colour, type, spacing, and the pieces built from them.
Tokens are the atoms: a red, a 16px space, a heading size. Components are the molecules: a button, a card, a form field, with states someone already decided. Rules are the boring part that saves you — when to use which, and what not to invent on a Friday.
Without one, every new page is a negotiation. With one, a second marketer can publish a feature page that still looks like the first. In Framer that is named components and variants; in React it is the same idea in code. A code component should consume the same tokens, not start a second system.
The trap is a system nobody uses. A 200-component library with no examples is a museum. We ship the smallest set the current site needs, name it so a non-designer can find the piece, and add to it when a real page demands a new shape.
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