Workflow automation
Workflow automation wires a sequence of steps across tools so a process runs itself end to end, and people only handle the decisions that need judgement.
A trigger starts it — a webhook, a schedule, a new row. Each step calls an API, transforms data, or waits. Branches handle the ugly cases. n8n is the tool we use; Zapier and Make are the same idea with different ceilings.
It is the right move when the same handoff happens every week and nobody enjoys it: lead routing, invoice to folder, support triage, a weekly report. An AI step belongs only where a rule cannot decide. Everything else stays a rule, because rules are cheap to run and easy to debug.
Most broken automation was built by whoever had an afternoon, not by whoever understood the process. We map the real path — including who gets told when it fails — then build the flow with retries and a log you can read. Handover is the point: your team should own it without calling us.
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