The brief
Butter Commerce needed a storefront that felt like a Framer-grade product, not a bolt-on template — while still running on Shopify's checkout and inventory underneath. The old site read as a placeholder next to the product itself.
Butter Commerce needed a storefront that felt like a Framer-grade product, not a bolt-on template — while still running on Shopify's checkout and inventory underneath. The old site read as a placeholder next to the product itself.
We designed a component system first — typography, spacing, and interaction patterns — then built it directly into Shopify's theme layer, so merchandising stayed editable without breaking the design. Motion was used sparingly, on the moments that mattered: product reveals and checkout confirmation.
Butter Commerce launched with a storefront that matches the product's own design ambitions — fast, editable by their team, and built to scale past the initial catalog without a redesign.

“They rebuilt Butter Commerce as if it were their own product. Craftsmanship across every detail from code to tools and strategy. A true partnership you can trust.”